AImpact

Brian Rongqing Han is an Assistant Professor of Business Administration at the Gies College of Business, University of Illinois at Urbana–Champaign. His research examines human–AI interaction in technology-enabled retail environments. Collaborating closely with industry partners such as Alibaba, he designs field experiments and analyzes large-scale data to understand how algorithmic systems transform human behavior, organizational decision-making, and market outcomes. His work has appeared in Management Science, Manufacturing & Service Operations Management, and MIS Quarterly, and has received multiple best paper and practice awards from INFORMS, ICIS, WISE, and CSAMSE. He earned his Ph.D. in Data Sciences and Operations from the USC Marshall School of Business.