AImpact

Nathan Yang is an Associate Professor and C.W. Faculty Fellow at the Gies College of Business, University of Illinois Urbana-Champaign. He received his PhD in Economics from the University of Toronto. His research interests are in behavioral analytics and retail strategy, and has been published in marketing (Marketing Science, Journal of Marketing Research, Management Science, Quantitative Marketing and Economics), economics (Quantitative Economics), and computer science (WWW). He has also served on the editorial review board for Marketing Science and Journal of Experimental Psychology: Applied.